Yesterday I posted a video of a talk given by Tim Keller on the role of persuasion in preaching the Gospel. As a follow up I wanted to provide an explanation of what Keller means by persuasion. The following is a paraphrase of Keller's definition.
Persuasion is seeking to understand your audience so what you say to them will address their concerns and overcome their objections. In doing so, the barriers that formerly prevented your listeners from giving thought to the message you proclaim will be taken away and they can begin to see the attractiveness of the Gospel.
I encourage you to watch or listen to Keller's talk in its entirety (see yesterday's post).